Malcolm Gladwell's Blink is a book about snap judgments, why they are sometimes better than our reasoned-out deliberations, sometimes worse, and how to identify which is which. It provides insights and challenges with implications on ministry and life.
Read MoreAt the heart of it, pre-evangelization means keeping the other person close enough to be able to establish credibility with them. It is maintaining your connection with them, because without that connection there is no chance of issuing an invitation to faith. If we maintain that connection, then there are many ways of nurturing interest, and these will tend to be different for different people.
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